I wrote to the manufacturer (Uniliver), sent a photo (milky old, matte transparent new). I received an official answer that it should be so: “We have improved the formula of Dove liquid cream soap, while maintaining all the key consumer properties of the product: effective cleansing, gentle care and excellent fragrance. The ated formula meets trends and current consumer needs, as well as standards cosmetics industry. The color of the soap has also changed, no longer white as a cream, but transparent. The new formula is always WITHOUT parabens and, as before, with 1/4 moisturizer, and now also a 99% biodegradable formula. We are very sorry that you purchased the product upset you. We hope you will remain among our Consumers. "
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